PROUD TO BE TRUE: NADA Germany publishes campaign for the 2024 Olympic and Paralympic Games in Paris

The National Anti Doping Agency of Germany (NADA Germany) has published a video campaign under the motto PROUD TO BE TRUE for the 2024 Olympic and Paralympic Games in Paris.

The campaign follows skater Lilly Stoephasius, BMX rider Regula Runge and para table tennis player Valentin Baus on their journey to the Olympic and Paralympic Games in Paris. It shows what the athletes are proud of and what is important to them as they prepare for the Games. The campaign is intended to encourage people to value their own clean performance and reflect on what they have already achieved. The constant striving for peak performance often shifts the focus to the goals that lie ahead of an athlete. But it is also important to appreciate the clean path to this goal, because there are many reasons to be proud.

The campaign is being realised as part of the NADA Germany initiative GIVE EVERYTHING, TAKE NOTHING. Further information can be found on the campaign website at alles-geben-nichts-nehmen.de/die-initiative/unsere-kampagnen/proud-to-be-true.

The campaign videos can also be found on NADA Germany's YouTube channel and, from 2 July, on the Instagram account.